Health Communication : A Media and Cultural Studies Approach

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Using a unique cultural studies approach to assess the world of health promotion and public health policy, and with clear links between media theory and health communication in practice, this timely book examines the influence of both traditional and emerging forms of media on international public health.

Additional information

ISBN 9780230298323
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Binding

Weight 0.415 kg
Dimensions 15.6 × 23.4 cm

Description

This book is about communicating for health and social change. With a clear focus on public health and health promotion practice, it provides a unique introduction to media and cultural studies perspectives on health communication.

Health Communication explores the dynamic world of contemporary mass media and diverse forms of alternative, mobile and social media:

* How are communities using media to communicate about health and advocate for social change?
* What are the challenges and opportunities involved with using the media for health communication?
* How can health promotion practitioners utilise media to create opportunities for more participatory and empowering approaches to health communication?

This indispensable guide to health communication provides readers with detailed and practical insights into the role of media and culture in contemporary health issues. Accessible theory is blended with case studies from around the world giving students, academics, and practitioners an invaluable framework for practice and a rich source of material for discussion.

About the author
Belinda Lewis (PhD) is a senior lecturer in Health Promotion and Health Communication in the Faculty of Medicine, Nursing and Health Sciences, Monash University, Australia. She has over 20 years’ experience teaching health communication and works with a diverse range of public health agencies, local governments, health services, and community groups in Australia, Sri Lanka, Indonesia and South-east Asia.

Jeff Lewis (PhD) is Professorial Research Fellow in the School of Media and Communication, RMIT University, Australia. He is an internationally recognised researcher, author and scholar in media and cultural studies. His books include: Global Media Apocalypse 2013, Crisis in the Global Mediasphere 2011, Cultural Studies 2008, Language Wars 2005

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