From Brand Vision to Brand Evaluation 3ed

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Following on from the introductory textbook “Creating Powerful Brands”, this title is illustrated with real examples of influential marketing campaigns. It takes students to the next level with the skills to develop and implement their own branding strategy. It can help managers develop successful brand strategies.

Additional information

ISBN 9781856177733
Author

de Chernatony L

Publisher

Edition

3RD

Binding

Paperback

Weight 0.566 kg
Dimensions 15.2 × 22.9 cm

Description

Seeing the world’s biggest brands gain ground over the world’s markets, you can’t deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy.

About the author
Leslie de Chernatony is Professor of Brand Marketing at the University of Lugano, Switzerland; Honorary Professor of Brand Marketing at Aston University, UK and Managing Partner at Brands Box Marketing and Research Consultancy.

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