Basic Marketing Research Pearson New International Edition

$146.95

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For undergraduate-level courses in Marketing Research.

With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

Additional information

ISBN 9781292020488
Author

Malhotra N

Publisher

Edition

4th

Binding

Paperback

Weight 1.4 kg
Dimensions 2.6 × 21.8 × 27.8 cm

Description

For undergraduate-level courses in Marketing Research.

With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

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