$146.95
For undergraduate-level courses in Marketing Research.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
| ISBN | 9781292020488 |
|---|---|
| Author | Malhotra N |
| Publisher | |
| Edition | 4th |
| Binding | Paperback |
| Weight | 1.4 kg |
| Dimensions | 2.6 × 21.8 × 27.8 cm |
For undergraduate-level courses in Marketing Research.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
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