Global Innovation Management

$119.95

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This is an exciting new edition of a core textbook that explores innovation management from a global perspective.
Written by a highly experienced instructor, this is an ideal companion for undergraduate students of innovation as well as postgraduate and MBA students taking modules with an innovation component.

Additional information

ISBN 9781137520180
Author

Westland J

Publisher

Edition

2nd

Binding

Paperback

Weight 0.971 kg
Dimensions 19.3 × 26 cm

Description

This is an exciting new edition of a core textbook that explores innovation management from a global perspective. Innovation management is increasingly significant, both as an academic discipline and as an integral part of the way businesses seek to change and grow. However the key factors behind successful innovation and the process by which innovation is turned into profit in the global arena remain largely undefined. The new edition provides a unique answer to these questions and offers a step-by-step guide to innovation strategy development, taking into account the global context in which businesses today operate.
Written by a highly experienced instructor, this is an ideal companion for undergraduate students of innovation as well as postgraduate and MBA students taking modules with an innovation component.

About the author

J. Christopher Westland is Professor in the Department of Information & Decision Sciences at the University of Illinois, USA.

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