Contemporary Business, 19th Edition

$236.95

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Additional information

ISBN 9781119812630
Author

Boone

Publisher

Edition

19th

Binding

Looseleaf

Weight 1.293 kg
Dimensions 2.8 × 21.3 × 27.7 cm

Description

In the newly revised 19th Edition of Contemporary Business, a distinguished team of business experts delivers an accessible and intuitive introduction to central concepts in business and management. Designed to engage with and cultivate interest in the world of business, the book explores topics as varied as entrepreneurship, promotion and pricing strategies, the role of technology in modern business, and customer-driven marketing.

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