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Politics of Print : A Global Design Manual

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With communication comes responsibility; are designers aware of the meaning and impact of their work? This is a collection of visual examples from around the world. It explores the cultural meaning behind the symbols, maps, photography, typography, and colours that are used every day.

Additional information

ISBN 9789063694227
Author

Pater R

Publisher

Binding

Paperback

Weight 0.19 kg
Dimensions 10.9 × 17.5 cm

Description

Many designs that appear in today’s society will circulate and encounter audiences of many different cultures and languages. With communication comes responsibility; are designers aware of the meaning and impact of their work? An image or symbol that is acceptable in one culture can be offensive or even harmful in the next. A typeface or colour in a design might appear to be neutral, but its meaning is always culturally dependent. If designers learn to be aware of global cultural contexts, we can avoid stereotyping and help improve mutual understanding between people. Politics of Print is a collection of visual examples from around the world. Using ideas from anthropology and sociology, it creates surprising and educational insight in contemporary visual communication. The examples relate to the daily practice of both online and offline visual communication: typography, images, colour, symbols, and information. Politics of Print shows the importance of visual literacy when communicating beyond borders and cultures. It explores the cultural meaning behind the symbols, maps, photography, typography, and colours that are used every day.
It is a practical guide for design and communication professionals and students to create more effective and responsible visual communication.

About the author
Ruben Pater is a designer and researcher from Amsterdam, the Netherlands. He finished the master programme of the Sandberg institute in 2012, and as `Untold Stories’ he works on self-initiated and collaborative projects between journalism and graphic design. Past projects are Double Standards (2012), the Drone Survival Guide (2013), and Behind the Blue Screen (2014). His work has received several international awards and is featured in exhibitions around the world.

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