Media Studies : The Basics


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ISBN 9781138349162

McDougall, Julian ( Newman University )






Weight 0.363 kg
Dimensions 13.3 × 19.7 cm


Fully updated and revised, the second edition of Media Studies: The Basics is the ideal guide to the changing landscape of media and Media Studies.

There have been seismic shifts in what constitutes (the) media in recent years with technological advances ushering in whole new categories of producers, consumers and modes of delivery. This has been reflected in the way media is studied with new theories, concepts and practices coming to the fore. This new edition addresses core questions including:

  • Who, or what, are the media?
  • What are the key terms and concepts used in analysing media?
  • Where have new media technologies had the biggest impact?
  • How, and by whom, is media made in the 21st century?

Featuring new case studies, an updated glossary and suggestions for further reading, this is the ideal introduction to Media Studies today for both A Level and undergraduate students.

About the author
Julian McDougall is Professor in Media and Education and Head of the Centre for Excellence in Media Practice at Bournemouth University. He edits the journal Media Practice and Education, runs a doctoral programme in media education and convenes the Media Education Summit. Claire Pollard was a secondary school teacher for 16 years. She now works as a media education consultant at The English and Media Centre and edits MediaMagazine.

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