Strategic Marketing : Decision Making and Planning 3ed
- Book Title:
- Strategic Marketing : Decision Making and Planning 3ed
- Author:
- Reed
- Item Number:
- 2770000140522
- Publisher:
- Cengage Learning
- Edition:
- 3rd
- Publication Date:
- 2010-04-30
- Binding:
- Paperback
$59.37
Sets a framework for marketing decision-making as a part of a holistic approach to an organisation's strategic management. This title integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development and management processes.
