International Marketing : An Asia-Pacific Perspective 5ed
- Book Title:
- International Marketing : An Asia-Pacific Perspective 5ed
- Author:
- Fletcher
- Item Number:
- 2770000140508
- Publisher:
- PEARSON EDUCATION AUSTRALIA
- Edition:
- 5th
- Publication Date:
- 2010-10-28
- Binding:
- Paperback
$73.44
Written from a wholly Australasian perspective and covers issues unique to local marketers looking towards the Asia-Pacific region, the European Union, and beyond. Fletcher, University of Western Sydney; Crawford, University of NSW.
