Ads to Icons 2ED
- Book Title:
- Ads to Icons 2ED
- Author:
- Springer P
- Item Number:
- 9780749456474
- Publisher:
- KOGAN PAGE
- Edition:
- 2nd
- Publication Date:
- 2009-08-03
- Binding:
- Paperback
$55.00
Examines trends in advertising. Through 50 international case studies of fresh and iconic advertising campaigns, this title identifies why they were successful and analyses their contribution to the continued development of advertising.
