A Master Class in Brand Planning : Stephen King
- Book Title:
- A Master Class in Brand Planning : Stephen King
- Author:
- King S
- Item Number:
- 9780470517918
- Publisher:
- WILEY
- Edition:
- 07
- Publication Date:
- 2007-10-26
- Binding:
- Hardback
$82.95
In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine.
