22 Irrefutable Laws of Advertising and When to Violate Them
- Book Title:
- 22 Irrefutable Laws of Advertising and When to Violate Them
- Author:
- Newman M
- Item Number:
- 9780470821060
- Publisher:
- WILEY
- Publication Date:
- 2004-05-14
- Binding:
- Hardback
$46.95
This is an authoritative guide to the universal advertising principles that underlie great advertising, the kind that works in markets across the globe. Each chapter explains and exemplifies a specific rule of advertising, using illustrations, reproduced ads and frames from television commercials.
