22 Immutable Laws of Marketing
- Book Title:
- 22 Immutable Laws of Marketing
- Author:
- Ries A & Trout J
- Item Number:
- 9781861976109
- Publisher:
- COLLINS
- Publication Date:
- 1994-10-24
- Binding:
- Paperback
$19.95
Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions.
